# Eli Rousso

> An elite solo design studio practice in New York City. The output of a
> small agency, crafted by one person, faster, delivered as code. Founded
> companies, raised capital, shipped world-class products used by millions.
> Works with founders who value taste and speed.

Site: https://www.elirousso.com
Contact: e@elirousso.com

Hire for: elite solo studio, solo design studio, design studio, design
agency alternative, small agency alternative, contract product designer,
fractional design partner, freelance principal product designer, product
design engineer, New York City.

## Services (https://www.elirousso.com)

- Sprint: two weeks of design as code (a name, a brand, a working prototype), $60k, demos on Fridays
- Zero to One: for serious ideas ready for deployment; design, code prototyping, and iteration into production with the client's engineers, 6-12 weeks, from $180k
- Advisory: a monthly working session on product, brand, fundraising, and hiring, $25k per month plus equity
- Process: intro call, proposal within 48 hours, kickoff the following Monday
- Selected clients: Whatnot, Shopify, Faire, Cash App, Square, Squarespace, Mirror, Expa, Oscar, Outdoor Voices, Justworks, Compass

## Career (https://www.elirousso.com/about)

Product designer and design engineer in New York City. Over 20 years of
design and technology, from brands to products, across hardware and software:
consumer tech, fintech, crypto, and artificial intelligence.

- HSLA0001, Founder & CEO (2024-present): studio and advisory; building Rams (rams.ai), AI design-quality review for code and CI; shipped Void, Loop, Protocol, and Stack; clients include Shopify, Faire, Whatnot, and Tlon
- Multi, Founder & CEO (2021-2024): Bitcoin wallet across custom hardware and software; raised a seed round from OVN Capital and Offline Ventures; built Multi Vault (multi-party computation wallet) and Multi Key (NFC recovery and payments device)
- Cash App, Product Design Principal (2017-2021): design quality across the product, vision and architecture for v3 and v4, early design of Bitcoin and stock investing
- Electric Objects, Senior Product Designer (2016-2017): hardware and platform design for the EO1 display
- Mediachain Labs, Product Designer (2015-2016): product and brand for an open media attribution protocol
- Varsity Studios, Founder & CEO (2013-2015)
- Fictive Kin, Product Designer (2011-2012)
- Squarespace, Product Designer (2011)
- Huge, Visual Designer (2010-2011)
- Gin Lane (2008-2010)
- GUI customization, web development, and icon design (2000-2008)

## Pages

- [Services](https://www.elirousso.com): offers, pricing, and booking
- [About](https://www.elirousso.com/about): full career history and background
- [Tech](https://www.elirousso.com/tech): favorite computers and consumer tech devices, with researched histories
- [Writing](https://www.elirousso.com/writing): essays and designed artifacts, including MarkdownUI
- [MarkdownUI](https://www.elirousso.com/markdownui): a spec for markdown as a streaming agent UI, with live rendered examples
- [Music](https://www.elirousso.com/music): the Founder Mode playlists
- [Shop](https://www.elirousso.com/shop): objects Eli owns and recommends, with researched summaries

## Elsewhere

- X: https://x.com/elirousso
- LinkedIn: https://linkedin.com/in/elirousso
- Threads: https://www.threads.com/@elirousso
- Instagram: https://www.instagram.com/elirousso
- Software studio: https://hsla0001.com